If you think there is a quick fix or one time service that will solve your SEO problems and give you lots of traffic, you are kidding yourself. When businesses call you and offer that kind of service, hang up. Instead, talk to the web marketing consultant who tells you the truth, that marketing and branding is a precise, careful, long term commitment involving a planned strategy, much like marketing was before the internet arrived.
When you find a web marketing consultant whom you trust and enjoy working with, start to plan your marketing from beginning to end. Everything should be coordinated. Example: Do you have your website address on your calling card, letterhead, road sign and brochures? Do you know exactly how your last 10 customers found your service? The last time you got a customer from your website, was it really from the website, or was he referred to your website by a previous customer? Did they use Google to find you, or Bing, or were they bounced from your YouTube or FaceBook account to your website? If you don’t know this, you have to guess the right strategy. If you must guess, we should seek as many sources of data to review to make your guess intelligent. Acuitas has a number of these sources available and knows how to use them.
I have seen people spend money on keyphrases or adsense ads and get nothing from it. Sometimes it is because the website doesn’t do a good job of selling. Sometimes because they chose the wrong keyphrase. Most people guess. Sometimes educated guesses, but still guesses. Sometimes it’s obvious which phrase works, but often it is not. Some of your best business might be from a phrase that is tengental to your business.
Marketing on the web begins as a verbal and graphic puzzle then grows into the art of design and the shopping experience, or the smooth delivery of verbal and visual information.