What are the best marketing tools in the year 2010?
1. Existing Customer Repeat Sales, Referrals
2. Advertising in Printed and Online Publications
3. Your Website & Brochures
Existing Customer Repeat Sales, Referrals
The customers you already have are your most prescious gems. Nurture them and offer them new opportunities to enjoy your products by mailing brochures reminding them of your services. Brochures should contain a link to your website on a page that elaborates upon offers and new ideas.
Advertising in Printed and Online Publications
All publication is moving onto the Web. There are still good printed magazines in which to advertise, but only if you are certain that your customers are reading that publication. Wherever you advertise, it is very important that you insist upon the inclusion of a link to your website.
Your Website & Brochures
You have two main offices for your business: your physical location, and your website. Your website should provide all the latest marketing tools and a way to do business with you right then and there. Very few businesses have learned this yet. Have you?